August 4, 2022
The cryptocurrency space has seen an exponential level of growth, and what once began as a means of digitizing payments with the launch of Bitcoin (BTC) eventually evolved into an entire ecosystem of decentralized applications (dApps) and decentralized finance (DeFi) that re-shaped the way we think about financial services and applications.
This also paved the way for digital artworks, music, and animation in the form of non-fungible tokens (NFTs), which were fueled by the launch of the Metaverse and GameFi dApps.
Today, we are going to go over just about everything you need to know about Web3 animation and how it can aid any brand in getting the most out of Web3.
Web3 is essentially the latest iteration of the world wide web (WWW), which aims to host decentralized applications (dApps), all of which run through the utilization of blockchain technology.
The main points of focus surrounding Web3 are user privacy, ownership of data, as well as decentralization.
While Web3 is still under development and has not fully been implemented, there are numerous projects being developed within the blockchain space that aim to introduce the concept as well as appeal to this new kind of web.
Specifically, Web3 will be utilizing numerous new technologies, such as artificial intelligence (A.I.), machine learning (M.L.), semantic web, and blockchain, where it utilizes all of them as a means to provide an efficient as well as a fully personalized experience to end-users.
A decentralized web is a web that functions through the usage of interconnected computers that are spread out on a global scale and are not owned by large corporations but are instead owned by individuals who might not even know nor ever meet each other due to the geographical dispersion of each device.
This means that Web3 can be fully censorship-resistance and can provide access to information as well as service to just about anyone, anywhere, without restrictions.
Furthermore, this new web will aim to remove the high centralization as well as reliance we currently have on GAFAM (Google, Apple, Facebook, Amazon, and Microsoft).
In order for Web3 to function, it will be reliant on blockchain technology, where miners, as well as nodes, can provide computing power or cryptocurrency staking as a means of verifying the transactions within a specific network, which means that no central authority or any data hosting service will be able to gain control over them and change any information.
On this web, the protocols can use specified links to verify information based on content.
Digital animation is something that we will likely see a lot of in Web3 in the form of Web3 animation. However, to fully understand how all of this works, we will need to go over what digital animation represents in the traditional sense first.
Digital animation is a term that essentially encompasses all and any of the animation methods that get conducted exclusively through the utilization of computers.
When it comes to digital animation, it is both a possibility to create 2D or Two-dimensional and 3D or Three-dimensional animation.
This process of computer-generated animation is utilized for digitally generating animated images; however, within Hollywood and within the gaming sphere, you will typically encounter another term through which this is represented, and this is in the form of computer-generated imagery (CGI).
This term includes both static scenes as well as dynamic images. However, computer animation only refers to moving images.
Computer animation is also viewed as a visual display technology that can process the images on screen and can be defined as the act of giving life and emotion to any non-living or inanimate objects through the utilization of computers.
Today, animation can be seen in many areas around us, and it is utilized in a lot of movies, games, education, e-commerce, training, and blockchain technology.
The Metaverse is an all-encompassing digital world that exists in parallel to the world we live in.
It is a 3D or three-dimensional model of the internet as well, where anyone can spend time, resources, and money living in a virtual environment and experiencing a virtual life.
Within the Metaverse, each user is given the opportunity to interact with the world or with any other avatars (people) that they encounter within it. It is developed to be a 3D version of the internet which represents the next logical step in its overall development.
The Metaverse is not a video game. However, the video game sphere has managed to adopt it in its most rudimentary form, so we can look at that sphere as a means of visualizing how all of it works.
Players have personal avatars, through which they can engage and interact in the world with, alongside other people, where they can earn virtual currency through which they are provided with the opportunity to unlock outfits, weapons, and gear, all of which can assist their avatar.
The main goal of the Metaverse is to provide this experience whilst also utilizing Web3 technologies.
So far, in any game that’s based on Web3, any of the experiences gained, items earned, weapons crafted, outfits acquired and worn, all of that data gets stored on top of a centralized server that is owned by the company behind the game. This way, users cannot really sell the outfits, weapons, or anything else outside of the in-game world.
Due to the fact that blockchain technology allows for decentralized access, instead of the game, or in this case, Metaverse having a central server that is utilized, all of the data is stored on a decentralized network.
Due to the fact that the items are not owned by the company that created the world, any player is given the opportunity to buy, sell or trade these items in the form of a non-fungible token (NFT), which is able to represent anything within the virtual world.
This means that each user is given the opportunity to get inside of the virtual world, buy land, host a party, host an event, engage in marriage, have a job, or just explore the virtual world with a variety of different vehicles, all of which is represented in the form of an NFT.
Metaverses can be accessed in numerous ways, such as through a web browser in 2D or in virtual reality (V.R.) or augmented reality (A.R.) through the utilization of specific devices.
Furthermore, there are metaverses out there that can be developed to be interoperable, which means that they have the ability to travel across different platforms or virtual worlds, that might even be built on top of different blockchains.
Virtual Reality (V.R.) and Augmented Reality (A.R.) is reference to computer-generated simulations that integrate the real world or are entirely self-contained.
Prior to being able to fully understand non-fungible tokens (NFTs), we need to look at what fungible tokens are first. Fungibility is an asset signalizing that the item, or assed, has the ability to be traded or exchanged with a similar type of asset. For example, a $100 bill will always be equal in value to another $100 bill.
NFTs are tokens that cannot be interchanged this way due to the fact that each of them has unique attributes and, as a result of this, the unique value associated with it.
NFTs can also be utilized to represent tangible or intangible items. There are numerous blockchains today that allows users the opportunity to mint (create) NFTs out of their work, which can be art, music, 3D, animations, or anything else that can be tokenized.
NFTs are stored on the blockchain, and this means that nobody can remove the token or the proof of ownership that a specific crypto wallet has connected to that token.
Web3 animation is the latest iteration of animation as well, that aims to build the future of interactive storytelling as well as provide different community experiences.
Through the utilization of non-fungible tokens (NFTs), each of these animations can be transferred in terms of their ownership in the wallets of the cryptocurrency collectors that have the highest point of appeal to them.
However, there is a lot more to launching a remarkable brand in Web3.
Here is a recap of everything we have gone over thus far:
What all of this means is that if any new brand, or company, wants to make a transition into the crypto and blockchain space, it is essential for them to both understand as well as utilize Web3 animation to its maximum potential in order to get the best result and outcome out of it.
Through Web3 animation, companies can launch their own NFT sales and unlock the redemption of even physical merchandise in-store, launch high-quality and community-driven Web3 projects, and even curate exclusive Web3 activations for customers and their favorite brand as a means of encouraging participation as well as ownership.
In order to grab the attention of all of these users, the industries that are aiming to enter the blockchain space need to utilize animation as a point of appeal. This is why, if you have been paying close attention to the crypto space, it is clearly visible and clearly seen that a lot of projects, especially creative ones, will typically have full 3D-rendered animations in high-quality to seem high-tech, trendy, and truly represent that they have a high level of understanding in regards to how the crypto space works and what that target group sees as appealing.
If you are on a mission to get into Web3 prior to it becoming mainstream and want to unlock access to animation as well as attract a new generation of creators with great stories, you can utilize the world-class blockchain technology and development capabilities and even the tech stack as a means of creating high-quality, real-time animations that are fully interactive and can be implemented and utilized across a wide range of metaverse projects.
We have gone over just about everything you need to know surrounding Web3 animation and the path towards building a remarkable brand in Web3. Web3 Animation will help you get the attention of the crypto space and the variety of different communities on it, and as such, it is essential for any project and company to consider this step prior to making their first step towards the crypto sphere.
Web3 animation is attention-grabbing and unique and can feature collections and points of ownership that can be transferred from one collector to another, making it an interactive experience as well, which will drive a lot of demand, competition, and interactivity throughout the entire project's lifespan.
This represents a lot of new opportunities for marketing and entertainment professionals, as well as Web2 companies and agencies that are going to make the transaction.
Animation is a perfect branding medium for businesses in Web3, and people in the future are much more likely to consume content in different ways than they do today, with V.R. and A.R., through the utilization of headsets such as the Oculus Rift developed by Meta (formerly Facebook) for example. Being at the forefront of this Web3 evolution can play a key role in gaining access to a whole new market early.
04 Aug 2022
Karol
Creative Producer
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